adapting to the virtual landscape
The COVID-19 pandemic caused organizations around the globe to pivot in order to tell their stories effectively and make the desired impact. Those that did not shift strategies are suffering the effects today.
Since the pandemic began, Nahigian Strategies has established new virtual programs, message systems, advanced earned media, and advocacy opportunities to reach audiences where they are. We guided clients in the transformation of how to leverage communications for their businesses and advocacy by utilizing new strategies and tools to more effectively tell their stories and succeed.
From health care and cybersecurity to tech and transportation, and everything in between, NS has been serving associations, organizations, government agencies, and more for over 20 years.
We are positioned to help you tell your story in 2021.
explore our areas of expertise:
While traditional PR agencies focus on tactics, we emphasize strategies. We design communications initiatives that build on each other, maximizing impact and your return on investment.
We have a proven track record of success in creatively and effectively crafting national communication strategies designed to drive earned media supporting our client’s positions.
A crisis doesn’t have to harm your business. Many firms come out stronger after a crisis than before they entered it. Success comes from aggressive pre-planning, meticulous execution and company personnel preparation at every level.
The uniqueness of the NS approach as it compares to traditional public relations put simply is that typically public relations firms perform singular PR tactics that do not build on themselves toward the goals of the client.
Here at NS, we are excellent stewards of taxpayer dollars. We know that government communicators have unique needs and that every project should be held with the utmost importance.
To truly engage an audience in a public education effort, it is necessary to reach people in the communities where they work and play. People are much more likely to trust the information they receive from someone they know, or from people they perceive as being like themselves.
grassroots / grasstops
grassroots / grasstops
Grassroots communication strategies can cut through the noise, make a message clearer and persuade people to take action. Grassroots is the oldest form of communication and among the most effective.
events and activation
start telling your story
Every great communications campaign begins with a conversation founded on trust and candor. We look forward to speaking with you.