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A media production center will soon take shape at The Willard

By Laura Spitalniak | Originally published in the Washington Business Journal

The nation’s capital is not lacking in politicians, trade organizations, visiting dignitaries and the like with something to say. A new partnership will soon open a media hub where they can do their talking, and deliver it to the world.

D.C.-based public relations firm Nahigian Strategies, in collaboration with The Carr Cos., plans to launch a multimedia production space called Big Whig Media out of the Willard InterContinental Hotel. The Willard is owned by Carr Hospitality, founded by Oliver T. Carr Jr. and Richard W. Carr.

In Greater Washington, “there’s no real place for independents to come and use studios that are on the ground floor, that have a presence,” Nahigian said in an exclusive interview. “You can have a dark room somewhere but what good is that?”

Big Whig will have two main studio spaces with large windows to the Willard plaza as a backdrop. Renderings show a developed outdoor space for events and outdoor segments. Users will be able to retrofit the space with their logos and branding while recording. Big Whig will also include five editing bays, three uplink rooms and a greenroom for guests. The 4,297-square-foot center takes over the space formerly occupied Chanel, next to Café du Parc.

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