Andres brings innovative creative thinking to achieve business goals and deliver out-sized results with 25 years of experience in creative strategy and brand planning spanning Madison Avenue advertising, global marketing and D.C. public affairs.
At Nahigian Strategies, he leads the strategic creative process to deliver the right mix of innovative, visual and multimedia stories against an integrated content agenda and ensure all of it, regardless of format and channel, influences decision-making and moves people to action.
Andres is committed to the problem, not just the project, collaborating with clients to interpret opaque business challenges and delivering powerful brand ideas, clear positioning and focused messaging that engage and motivate target audiences. In his role, Andres inspires, works collaboratively with, and nurtures a multi-disciplinary team of creative talent to take on the issues that matter most to our clients.
Andres earned his Bachelor of Science degree at Virginia Commonwealth University in Richmond, VA and had the privilege to lead brand and creative strategy for leading Beltway-based brands including U.S. Army/Army Strong, The U.S. Capitol Visitor Center/Pubic Opening, WMATA/Silver Line Extension, VA Tourism/Virginia is for Lovers, and a variety of B2B businesses and startups in aerospace and defense, financial services, education, healthcare, SaaS solutions, and professional services, among others.
Andres publishes on Linkedin where he encourages free thinking and discussions on brand, culture, science, design and anything creative.
Andres is a drummer-guitarist-singer who has performed on some of the most famous and not-so-famous stages of DMV.