A Recognized Strategic Communications & Public Affairs Strategist, Lake to Assist in Managing Firm’s Expanding Portfolio
WASHINGTON – Nahigian Strategies, LLC, a full-service, rapidly expanding, communications and public relations agency with offices in Washington, D.C. and Charlotte, N.C., announced today that veteran communications and public relations professional, Jim Lake, has joined the firm as a Principal. Lake brings more than 30 years of experience to the firm’s Washington office where he will leverage his extensive experience in the public and private sectors, coupled with his political acumen, to the benefit the firm’s existing and growing client base.
“We believe the experience Jim brings to the firm will enable us to continue to provide the best integrated communications solutions to our clients and further expand our offerings across the private and public sectors,” said Keith Nahigian, President and Founder of Nahigian Strategies. “We believe Jim will assist us in meeting the expanding needs of our corporate, non-profit, or government clients.”
Lake’s considerable experience across all facets of Washington operations comes from his hands-on political, business and government experience. Lake recently ran his own strategic communications firm focusing on public affairs, issues management and crisis communications. Prior to that he was Executive Vice President with DDC Advocacy, a full-service international advocacy firm. Lake joined DDC from McBee Strategic where he was an Executive Vice President responsible for domestic and international client management and development. Prior to McBee, Lake was President and Partner at Gibraltar Associates, a corporate communications and public affairs boutique firm.
As the Chairman of the U.S. Public Affairs practice at Burson-Marsteller from 2002-2008, he oversaw the rejuvenation of the firm’s public affairs offering and grew a substantial federal government business portfolio that included the award-winning Bureau of Engraving and Printing’s “New Color of Money” campaign that introduced the redesigned colored currency into circulation around the world. Lake also served for eight years through the Reagan/Bush and Bush/Quayle Administrations at the U.S. Department of Commerce, International Trade Administration, where he helped execute global export strategies.
“The client focused approach and value proposition that Nahigian Strategies offers is unparalleled in the Washington market,” said Lake. “Nahigian Strategies has built a strong reputation in Washington exceeding client goals and expectations in both the public and private sector. I’m looking forward to collaborating with this experienced team of seasoned public relations professionals and growing our footprint in Washington and Charlotte.”