c-suite strategic communications
The uniqueness of the NS approach as it compares to traditional public relations put simply is that typically public relations firms perform singular PR tactics that do not build on themselves toward the goals of the client. While the budget is expended, the impact is nominal, but those actions are not part of a larger, more responsive strategic plan. Thus, at the end of the year, the client finds itself essentially at the same place as it started. We call this “running to stand still.”
By contrast, the NS approach is to strategically plan and execute tactics so that every action is part of an overall plan that moves your organization closer to achieving your issue management goals, public education outreach, and portfolio and geographical expansion. This approach ensures that your organization receives a high return on investment.
Here at NS, we believe a strategic calendar is key to guiding our plan and achieving our objectives on behalf of our clients. Our calendars map and integrate objectives, messages, efforts, related industry/competitor movements, media, and risk analyses. We believe laying out a plan in this manner allows our team to more effectively leverage existing efforts, and develop a rhythm and momentum to our communications initiatives. By mapping your overarching goals to specific tactics, we believe this approach ensures that each tactic is moving you forward in pursuit of identified objectives.
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