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Nahigian Strategies designed a grassroots program focused on generating earned media through an award-winning bus tour, with only three weeks until Election Day in 2012. From manufacturing and hardware stores to repair shops and airplane hangars, the tour showcased the diversity of America’s business backbone. Speakers came from both sides of the aisle and ranged from Senators to Governors to State Representatives. With nearly 2,200 miles driven, the tour brought together hundreds of constituents, politicians, and press.