MyWorkChoice, an app-enabled workforce solution that helps companies recruit, schedule and retain their hourly employees by enabling flexible scheduling that delivers a reliable and scalable workforce, engaged Nahigian Strategies to help grow their name recognition in targeted media markets as the company scaled.

Recognizing the need to better define the company’s unique offering, we created a messaging architecture that spoke to both their B2B and B2C customers, developed new and engaging content pieces that told their story, and positioned the company and its CEO to engage in timely national discussions. Through reporter background briefings, op-ed placement, focused and strategic press releases, data-driven survey announcements, and tapping into our extensive network of media contacts, we drove nearly $4 million in earned media across national outlets, including Fox Business and Morning Consult, targeted trade press, such as US Industry Today and DC Velocity, and local media markets, including Charlotte Observer and local TV affiliates. 

In addition, we connected the CEO to top-tier journalists at publications including the Washington Post and Wall Street Journal, and secured podcast and other thought leadership opportunities with brands such as American Express while earning the CEO recognition as a “Most Admired CEO” through the annual Charlotte Business Journal awards program.  This media engagement was also driven during an unprecedented COVID-19 environment, challenging our team to creatively drive a narrative that broke through the noise and connected our client at the right time to the right audience on the right message. 

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"We connect our clients to the audiences that matter most - delivering the right message at the right time."

Anna Stallmann, Vice President


Charlotte, NC + National

Project Description

Strategic planning, c-suite strategic communications, earned media, public relations support

Services Delivered

  • Strategic Planning
  • Communications Strategy
  • Public Relations
  • Media Relations
  • Public Affairs
  • Digital & Social Media Strategies
  • Guest Authorship & Placement
  • Crisis & Issue Management
  • Spokesman

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Every great communications campaign begins with a conversation founded on trust and candor. We look forward to speaking with you.

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